AOA’s Eye Deserve More teams up with Kike Hernández to highlight in-person care

AOA’s Eye Deserve More teams up with Kike Hernández to highlight in-person care 

The AOA launched a new phase of its Eye Deserve More campaign, in partnership with professional baseball player Kike Hernández, to educate the public about the value of comprehensive eye exams with AOA doctors of optometry and the unmatched power of the human eye.

For Hernández, success at the plate depends on more than strength and ability—it begins with his eye health. After struggling at the plate during his 2024 season, he turned to a doctor of optometry and discovered that comprehensive eye exams are the real game-changer. Now, he’s using his platform to highlight that there is no substitution for in-person, comprehensive care from a doctor of optometry, and inspiring Americans to get the care they deserve. 

AOA member and past AOSA President Emily Benson, O.D., lends her expertise and passion for sports vision to the campaign’s hero video, offering insight into how vital visual precision is, especially in high-stakes moments like hitting a fastball. Her commentary underscoring how vital healthy vision is in high-performance moments and everyday life.

Get involved
Support the campaign by sharing creative content, engaging on social media and encouraging patients to share their own eye health stories. Learn more and access campaign materials here.