Navigation Menu:

ACCOMMODATIONS

Marriott Tampa Water Street

Experience the reimagined Tampa Marriott Water Street that offers a vibrant escape in the heart of downtown Tampa’s waterfront adventure!

Group room rates are provided on a space-available basis.

Room Rate (based on availability): $199.00/night plus tax 

Parking: Daily Rate $26.25 / Overnight Rate $37.50

Online Booking Link: https://book.passkey.com/go/2026FLORDIAPTOMETRICCONVENTION

JW Marriott Tampa Water Street

Experience the JW Marriott Tampa Water Street, a modern luxury escape in the heart of downtown where wellness, dining, and vibrant city energy come together along the scenic waterfront!

Group room rates are provided on a space-available basis.

Room Rate (based on availability): $215.00/night plus tax 

Parking: Daily Rate $26.25 / Overnight Rate $37.50

Online Booking Link: https://book.passkey.com/go/2026FLORDIAPTOMETRICCONVENTION

The DEADLINE to book your room is Monday, June 22, 2026.

EXHIBIT SERVICES:

• Please note that the FOA is not responsible for the coordination of your shipping/delivery services should you choose to do so outside of the exhibit services we are providing.
• We encourage each exhibiting company to coordinate shipping and delivery through our exhibit services company to ensure a smooth on-site setup/tear down experience. 

EXHIBIT HALL HOURS  

Friday, July 17, 2026

11:00am – 3:00pm  Exhibitor Set up

4:30pm  Exhibit Hall Grand Opening

4:30pm – 7:30pm  Exhibit Hall Open

Saturday, July 18, 2026

10:30am – 1:30pm   Exhibit Hall Open

1:30pm – 3:30pm  Exhibitor Breakdown

BOOTH PRICES 

$1,999.00 Early Bird Pricing until 2/28/2026

Booth registration includes the following:

1. Two representative name badges - each additional badge is $50.00
2. Company/organization name in convention program.
3. Company/organization listing on the meeting's mobile phone app & website.
4. FOA will provide a POST-MEETING registrant list complete with the names & emails of attendees who opt-in to provide their information.
5. Standard booth equipment includes a 10' x 8' booth with back & side wall draping (show colors), one 6' x 2' skirted table, two chairs, one wastebasket, and one identification sign.
   • PLEASE NOTE: Power & Internet access is NOT included in the booth space price. Power can be ordered separately - ordering details to come soon.

BOOTH LOCATION  

• Booth selection is first-pay, first-pick, except for sponsor booths. Preference in location is given to those who register early.

• Booth locations will be assigned directly by FOA Staff at a later date - the floor plan is not available for viewing at this time. 

BOOTH decorating contest

Details coming soon!

TERMS & CONDITIONS  

Vendors must receive approval by the FOA for any hosted gatherings held throughout the convention dates of July 16-19, 2026. Reaching FOA's attendance during our scheduled program is available through sponsorship opportunities. For information on sponsorship, please email sarah@floridaeyes.org. If you are interested in hosting a gathering during convention that does not conflict with our scheduled program, please email hailey@floridaeyes.org for more information.

1. Application – The completed application to contract for exhibit space, and these terms and conditions which are attached and incorporated into the application, shall constitute a contract upon acceptance of the application by the Florida Optometric Association, (FOA). Applications are processed and exhibit space assignments are made in the order received, subject to the priority extended to convention sponsors and to applicants whose pre-registration request is accompanied by payment in full. The rental fee for exhibit space is as specified on the application. Applications will be processed only upon FOA’s receipt of the rental fee. Submitting an application does not guarantee exhibit space. FOA reserves the right to deny any application for any lawful reason. NO BOOTH ASSIGNMENTS WILL BE TAKEN OVER THE PHONE; NO EXCEPTIONS.
2. Exhibitor’s Authorized Representative – Exhibitor must name an authorized representative in connection with installation, operation, and removal of exhibitor’s exhibit. Exhibitor shall assume responsibility for the representative in attendance at all times the exhibit hall is open and for keeping its exhibit neat, staffed, and orderly at all times.
3. Arrangements – Exhibits must be arranged so as not to obstruct the general view or hide the exhibits of other exhibitors. The standard equipment provided to the exhibitor by FOA will consist of an 10’ x 8’ booth with a cloth back wall eight feet high and side dividers 36 inches high, one 6’ x 2’ skirted table, two folding chairs, one wastebasket, and one identification sign bearing the company/organization name as specified in the application. No construction or buildup exhibit, including signs, shall exceed the overall height of the back wall. Exceptions to this limitation may be made by FOA for multiple booth exhibitors. Display boards and other equipment more than 36 inches in height must not extend more than 36 inches from the booth back wall in regular isle locations. Each exhibitor will be provided a sign listing the company/organization name and booth number.
4. Installation and Dismantle – The exhibitor shall not dismantle, pack, or remove any part of its exhibit until the close of the exhibit hall. If exhibitor acts in breach of this provision it shall pay, as compensation for distraction to the exhibition’s appearance, an additional amount equal to 1/3 of total space charge for exhibitor’s assigned space. Additionally, breach of this provision could result in loss of exhibitor’s participation in future FOA conventions. Installation of Exhibits: Friday, July 17, 2026 11:00AM-3:00PM Exhibit Hall Open: Friday, July 17, 2026 4:30PM-7:30PM Saturday, July 18, 2026 10:30AM -1:30PM Dismantle: Saturday, July 18, 2026 1:30PM-3:30PM
5. Building and Equipment – Exhibitors, and their agents, shall not abuse or deface the walls or floors of the exhibit hall, exhibit booths, equipment, or furnishings in the booth. Exhibitor shall be liable to owner of the property for any and all such damage. Exhibitor is required to maintain daily cleanliness of booth. Cleaning of booths shall take place at times other than exhibit hours. FOA shall have the right at any time to enter the exhibitor’s booth or otherwise inspect exhibitor’s material.
6. Conditions – An exhibitor shall not assign, sublet, or share the whole or any part of its assigned exhibit space with any other corporation/organization/individual. An exhibitor is permitted to show only those goods or services manufactured or provided by exhibitor in the regular course of its business. Exhibits related to employment or practice opportunities with non-profit organizations, governmental entities or educational institutions may be accepted. A corporation/organization/individual that is not assigned exhibit space shall be denied admission to the exhibit hall, and shall not solicit business in any manner from convention attendees not only within the exhibit hall itself but on the property of the convention hotel. Should FOA fail to hold the exhibit or furnish the exhibitor with the contracted space, FOA shall promptly refund to exhibitor all sums paid hereunder, and such refund shall be accepted by exhibitor in full settlement of all loss or damage suffered by exhibitor.
7. Public Policy – The exhibitor is charged with having knowledge of all federal, state, county, and municipal laws and regulations concerning fire prevention, public safety, and health. Compliance with such laws is mandatory and the sole responsibility of the exhibitor. All exhibit material shall be flame proof. The use of bottled gas or any other type of flame is not permitted. All electrical displays and equipment must be wired in accordance with all code requirements. If inspection indicates any exhibitor has neglected to comply with these regulations, or otherwise incurs a fire hazard, FOA reserves the right to remove all or such part of the exhibit as may be in violation, at Exhibitor’s expense.
8. Solicitation – All demonstrations, distributions, and interviews must be conducted by exhibitor only within its assigned booth space. An exhibitor may not distribute printed materials, souvenirs, food, or any other items to FOA convention attendees except within its assigned booth space. During FOA’s convention, exhibitor shall not provide, or offer to provide, any materials, souvenirs, education, food, or any other items, or attempt in any fashion or by any means, to entice or solicit FOA convention attendees to attend a conflicting or contemporaneous event or gathering whether at the convention hotel or off-site. Distribution of food and beverages, giveaways, and other promotional techniques by the exhibitor may be utilized only with FOA’s prior authorization. Exhibitors may not place any items in the gift bag given to convention attendees by FOA without FOA’s prior authorization. A copy of any survey that an exhibitor wishes to distribute during the FOA convention must be submitted to FOA prior to March 31, 2026 for approval. An exhibitor's violation of this solicitation provision will be a material breach of its exhibit booth contract and will result in the immediate termination of the contract and eviction of the exhibitor from the exhibit hall.
9. Restrictions/Removal – FOA reserves the right to restrict or remove any exhibit, or exhibitor, for any reason that it deems to be objectionable, with no refund of the registration fee. Exhibits which in FOA’s opinion detract from the general character of the exhibit as a whole will be prohibited and removed. In the event of a restriction or removal, FOA is not liable for any refunds.
10. Liability – FOA will provide security to safeguard exhibitor’s property when the exhibit hall is closed. Neither FOA nor the convention hotel will be liable for loss or damage to property of the exhibitor or his representatives from theft, fire, accident, loss in transit or other causes. FOA and/or the convention hotel will be liable for personal injury to persons or loss or damage to property only in the case of negligence. Exhibitor shall assume liability for damage to exposition facility, by reason of his exhibit and shall indemnify FOA and the convention hotel for all liability which might ensure by reason of the exhibit or presence at the convention.
11. Admission – Exhibit hall admission is by official badge only. An exhibitor is expected to wear the official badge at all times. An exhibitor who is not wearing and is unable to immediately produce the official badge will be ejected from the exhibit hall. Two complimentary badges are furnished to each exhibitor for each booth space rented. Additional badges must be purchased in advance or on-site for a $50.00 fee. Only an employee of the exhibitor is permitted to wear an exhibitor badge.
12. Hold Harmless and Indemnification – This agreement shall not constitute or be considered a partnership, joint venture or agency relationship between FOA and the exhibitor. Exhibitor hereby agrees to indemnify, hold harmless and defend FOA from and against any and all liability, responsibility, loss, damage, cost or expense of any kind whatsoever as they arise [including but not limited to court costs, interest and attorney’s fees] which FOA, may incur, suffer, be part to, or be required to pay, incident to or arising directly or indirectly from any intentional or negligent act or omission or breach of these terms, conditions and rules by exhibitor or any of its employees, servants, agents or relatives. Exhibitor assumes full responsibility and liability for actions of its agents, employees, relatives and independent contractors, whether acting within or without the scope of their authority, and agrees to indemnify, hold harmless and defend FOA and exhibit facility, as expenses arise, from responsibility or liability resulting directly or indirectly, or jointly, from other causes which arise because of acts or omission of its agents, employees, relatives, or independent contractors whether acting within or without the scope of their authority.
13. Waiver – Waiver by either party of any term or condition or breach shall not constitute a waiver of any other term or condition or breach of their agreement. Rights of FOA shall not be deemed waived except as specifically stated in writing and signed by FOA.
14. Force Majeure – In the event that FOA’s convention is postponed due to any occurrence not occasioned by the conduct of FOA or exhibitor, whether such occurrence by an Act of God, common enemy, result of war, riot, civil commotion, labor dispute, terrorist action, government action or act or conduct of any person or persons not party or privy to this agreement, then performance of parties under this agreement shall be excused for such period of time as is reasonably necessary after such occurrence to remedy effects thereof, and in any event for duration of such postponement. In the event that such occurrence results in cancellation of FOA’s convention, obligations of the parties under this agreement shall automatically be terminated and all rental payments made under this agreement shall be refunded to exhibitor, less a pro rata share of expenses actually incurred by FOA in connection with FOA’s convention.
15. Cancellation by Exhibitor – Exhibitors requesting cancellation of registration in writing to the FOA Office no later than May 31, 2026 will receive a refund less $75 administrative fee. Exhibitors who cancel after May 31, 2026 will not receive a refund.
16. Applicable Law and Jurisdiction – Exhibitor hereby agrees that the laws of the State of Florida shall control construction and enforceability of this agreement and hereby consents to jurisdiction of the State of Florida and Federal District Courts within the State of Florida with respect to any right of action arising under this agreement.
17. Severability – In the event any provision of this agreement is held invalid or unenforceable, then neither remaining provisions of this agreement nor other applications of provisions involved shall be affected thereby.
18. Agreement Subject to Terms of Facility Lease – This agreement between FOA and exhibitor is subject to the terms of the agreement between FOA and the exhibit facility.
19. List of Members – This agreement does not entitle the exhibitor to either a list of FOA members or a list of FOA members registered to attend the convention.

Photo/Video Release:
By registering for the 2026 FOA Convention, I hereby grant permission to use any and all photographic imagery and video footage taken of me at this event and activities pertaining to this event, without payment or any other consideration. I understand that such materials may be published electronically or in print, or used in presentations or exhibitions.