Insight 4th quarter 2016
It has been an action packed fourth quarter for the FOA. We have continued to forward you emails that bring to your attention what is happening around the country and specifically in Florida in an effort to keep all of you, our team, informed. As we move into legislative session I promise you, we will need you to be engaged more than ever. Please continue to watch your inbox for emails from us.
Please stop for a moment now and read Dr. Lawson’s legislative report.
What you just read are only a few examples of what we are contending with in Optometry here in Florida and around the country. My biggest concern in all of this is for our patients who are being bombarded with confusing information from many sources. There is tremendous ambiguity in our market and it is the responsibility of all of us to create clarity for our patients.
Imagine our world right now if our patients had a better understanding of the importance of eye care and eye wear and if they were clear on the dangers of contact lens wear and the importance of a yearly comprehensive eye health evaluation. I will be the first to admit that it can be easy to make assumptions and forget that our patients do not have the knowledge we have. We see 20 patients or more a day and yet our patients are only seeing us once a year (or less). The moments we spend with them are very important to their future eye health, we must use them wisely.
I want to challenge each and every one of you, my friends and colleagues, to pick up the flag with me and commit to making every patient encounter one of not only caring for our patients’ eyes but also better educating them to the need for proper eye care and eye wear. Don’t let the only message our patients hear be the message from others that may be untrue. Let us remember to “tell our story” to every patient to enable them to have better vision for a lifetime.
So in summary:
3. Commit to “tell your story” to every patient that you see
4. Communicate with us those things that concern you regarding our patients or our profession
Dr. April L. Jasper